September is the beginning of spring in Ethiopia and this past Saturday was New Year’s Day in the country. As mentioned in our lookbook, this time of year is the inspiration for the Indigenous Blooms collection.
Right now in Ethiopia, the indigenous Adey daisy is blooming all over the country and bunches of the Adey daisy are sold on the streets and used to decorate people’s homes during the holiday.
If you follow us on instagram or our newsletter, you know that I’ll be headed to Ethiopia soon! I am so happy to be returning during this time of year. I’ll be working on the new collection, which will launch in late fall. I’ll be documenting the journey on instagram and our blog. Be sure to follow the journey!