“I was born in Addis Ababa, the vibrant and sprawling capital of Ethiopia. In contrast to the fast paced crowds of the city, my family’s home was in a beautiful and quaint neighborhood called Bole (pronounced boh-lay).
The area’s main thoroughfare is Bole Road. It’s lined with shops, fruit stalls and cafes with taxis and cars whizzing by to and from the city’s main airport.
I took two of the most important trips of my life on Bole Road. The first came when I was only three years old, when my family and I immigrated to North America. The second came eighteen years later when I made my first trip back.
That journey back was a pivotal one. I knew I wanted to be more connected to Ethiopia. I wanted to be more involved in the lives of its people and to contribute to its development. I also wanted to harness the overwhelming beauty and power of my first homecoming. As the years passed, I decided the best way to do that was by sharing the traditions and culture of my heritage with others.
I chose the name Bolé Road Textiles as an ode to those journeys and my love of home, a place that always embraces and inspires me.”