Free shipping over $500

West Elm: Meet the Maker Video

Posted by on

 Last summer, shortly after signing the 15% Pledge, West Elm invited me to join their LOCAL marketplace.  From there, they were kind enough to propose creating a video about Bolé Road as part of their Meet the Maker series.  Their team visited my new studio in Kingston, where I relocated last year, to capture my work and process.  

I was blown away by the kindness and curiosity of the West Elm team. They were wonderful to work with, and I was amazed and humbled by the final cut. 

Even though this video is only three minutes, it captures so much of my passion and vision for Bolé Road.

A few highlights:

"Nobody needs a pillow, right?" (Maybe not what someone who makes a living selling pillows should say!)

"In Africa… there is abundance, there is creativity, there is love."

"Part of my aspiration is to place Ethiopian the world of high design because I feel that is where it belongs."

I am so happy to share this video with you and so go grateful to West Elm for dedicating the time and resources to bringing this to life.

Thank you for being a part of this journey!

With gratitude,
- Hana

Hana Process Updates

← Older Post Newer Post →